Monday, March 14, 2011


I'm not sure why I find this commercial so amusing—perhaps I wouldn't if I understood what it was saying. Maybe it's the boy's facial expression at 0:07 or the pronunciation of dosirak (Korean for 'lunch box') with a Russian accent. Or maybe it's funny only because I'm sleep-deprived...

Equally entertaining are the search results in Google Images for 도시락 (dosirak). There are some very artistic mothers* out there.

*I'm sorry for the gender normativity. But then again, most of these dosirak-makers are living in one of the most Confucian societies in the world.